Belfast at MIPIM 2018
Client
Brief
Showcase the city as an outstanding location in which to live, work, learn, visit and invest
Develop a strong public/private partnership across the city
Following successful trips in 2016 and 2017, Belfast City returned to MIPIM, the world’s largest international property investment conference, in March 2018.
Lanyon was, for the third year, appointed through a competitive tender process to manage the entire project from start to finish.
We were responsible for developing and delivering the full Belfast MIPIM 2018 programme of events, including: sourcing all speakers; design of all event collateral; all event management associated with the project – both at home in Belfast and at MIPIM in Cannes; all communications pre, during and post-event.
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6m
Twitter impressions
1m
Twitter accounts reached
76
pieces of coverage
25+
events delivered
End-to-end Event & Programme Management
Lanyon secured more than 30 speakers – from local stakeholders to sporting superstars – to deliver content at MIPIM and worked with all of them to facilitate their requirements in terms of travel, accommodation, logistics and presentations/content.
We delivered 25 events, including three pre-MIPIM events and a post-MIPIM wrap-up event in Belfast, as well as 20 events in Cannes. This included securing and managing the logistics surrounding having a DeLorean car on-stand – a key prop to help attract people to Belfast’s stand.
Eddie Irvine
Ex Formula One Driver & Investor
Sir Howard Bernstein
Former Chief Executive, Manchester City Council
Sheree Atcheson
Award-winning Technology Leader, Deloitte
Nick Searl
Partner, Argent LLP
Stakeholder Management
Lanyon secured the support of 35 private and public sector partners, as well as helping facilitate their needs whilst at MIPIM. We also worked alongside the Council to set up over 30 meetings with investors, developers and occupiers.
Design & Creative Management
Lanyon implemented the city’s new ‘starburst’ look and feel across the project, as well as managing the design of the 50m2 Belfast stand and all other associated branded collateral, including a 70-page investment guide.
PR & Communications Management
Lanyon developed a set of key messages and pillars, which underscored all communications activity pre, during and post-MIPIM.
Coverage was achieved across local and international print, broadcast and online outlets, including business and specialist trade media. A large volume of social media activity was developed by Lanyon, underpinned by high-quality photography and video content.
